Sol de Janeiro Holiday Packs
Discover a captivating new way to experience Sol de Janeiro’s packaging with this web AR experience. By scanning the product packaging with your phone, the marker tech technology recognizes the design and brings it to life through a stunning animation. This immersive experience reinvents how customers interact with the brand, adding a magical layer to the packaging that enhances the beauty and storytelling behind each product
Brief: propose an animated frame to enhance the beauty of Sol de Janeiro packaging during the holidays season. Each packaging has its own composition, all gathered in 2 only web link experiences.
Artistic Direction / Creative Design / Adobe Photoshop / Adobe Illustrator / Figma / Google Slides
The main goal was to find turn key solutions for experiences to bring Tati Arjona’s patterns to life keeping in mind sets.
This activations were globally live from October through December 2024.
Userflow
Key Visuals with animation intentions for 20 package variations
