
In the vast jungle that is the city of Casablanca, young Leila strives to make her voice heard amidst the turmoil. A fervent supporter of the Club Olympique de Casablanca, she is the first woman to lead a supporters' club in an environment where power is exclusively in the hands of men.
Poster and branding proposition
What does it represent?
Leila’s fist wrapped in red flag means the strength from Moroccan people, their devotion and power for sports, where they can sing freely about all national political issues. A safe place where, in this short, this strength, a super power, is represented by a woman: a representation from how moroccan generations are changing, specially through sports.
Illustration made on ProCreate in a “stencil” style, as if it was for a flag.